Featured Projects
Copywriter & Creative Director
Writing
I’ve worked as a copywriter and strategist for hundreds of brands across a dizzying list of categories. And I’ve reached consumers using just about every form of communication known to man. Except airplane skywriting – but I’m not giving up.
Creative Direction
I have led teams ranging from a couple part-time freelancers to a department of over twenty. I think the key to keeping creatives engaged and excited is giving them ownership of their ideas. And giving them lots of pizza.
New Business Development
Cultivating a blockbuster RFP is in my DNA. I can pitch-in on any aspect of a pitch, from discovering an airtight strategy that makes prospective clients stand at attention, to creating a powerful presentation that knocks them off their feet.
Brand & Agency Experience
VIEW & DOWNLOAD RESUME
Brands: McDonald’s, American Airlines, Jaguar, McLaren, Tyson Foods, Budweiser, Coca-Cola, Oreo, Sprint, AT&T, Citibank, Bank of America, Two Brothers Brewing, ESPN Radio, Wrangler, Disney… –––––––––––––––––––––––––––––––––––– Agencies: H&L Partners, Havas, Publicis Sapient/Razorfish, Leo Burnett/Arc Worldwide, Digitas…
I used to be Jon Cohen, copywriter.
When I got married, I figured the world had enough Cohen copies, so my wife and I merged last names to make something a bit more unexpected.
Speaking of unexpected, did you know the first ever beer brewers were all women? Or that rodeos actually originated in Spain? Or that over 90% of power outages are caused by squirrels? I know all of this because I’ve been an advertising copywriter and creative director for 20+ years, which makes me an expert brand investigator.
The best part of my job is learning everything about a brand and finding unexpected ways to connect it to customers.
– Jon McCohen
Word of Mouth
“Both a strong strategic brand thinker and creative partner, Jon consistently delivers brilliant, witty, intensely smart, and beautifully crafted stories.”
Director of Design at Tyson Foods
Vinessa DePinto
“Jon is a powerhouse creator of strong conceptual writing backed-up with insightful, strategic thinking….solid and consistent, he sets the bar high and keeps it there.”
Executive Creative Director for Two Brothers Brewing Company
Chris Hayano
“If Jon thinks that me vacuuming the floor will make folks laugh, then I’ll go vacuum the floor.”
Former NASCAR Champion, Member of the NASCAR Hall of Fame & International Motorsports Hall of Fame, Owner of Rusty Wallace Racing
Rusty Wallace
COHENCOPY 